Rotorua's Essential 50: Day 30 - New Zealand Aria song contest

The Waiariki Institute of Technology New Zealand Aria actually began life in 1946 and has had various guises but still encourages talented singers. Photo/File.

The New Zealand Aria song contest held annually in Rotorua is officially 20 years old but, in reality, the origins of the competition, which has helped launch some of Australasia's best singers on to the international stage, began shortly after World War II.

Now known as the Waiariki Institute of Technology New Zealand Aria, the contest started under the sponsorship of the University of Auckland Community Arts Service in 1946 to promote art and music in the city by the Rotorua Competitions Society.

It was envisaged the annual competition would encourage the singing careers of talented young singers.

Over the next 60 years, the competition developed into the Aria and was marked by having some of New Zealand's best-known opera singers among its winners list - these include Dame Kiri Te Kanawa, Dame Malvina Major and Sir Donald McIntyre.

A lull in interest during the 1980s almost caused its demise until hard-working local volunteers mustered their resources to find a valuable sponsor - Lockwood Homes - and continue the fine tradition as the Lockwood Aria.

Now, for three days over a weekend in November, the Aria continues to entertain and highlight Rotorua's cultural links.

A $15,000 first prize from the Dame Malvina Major Foundation is now awarded to the outright winner, as well as ensuring entry to Sydney's McDonald's Aria.

International judges choose the winners of different sections from the 10 main finalists who perform on the final night.

Among the recent winners have been Ben Makisi and former Otago rugby representative Jud Arthur.

The Rotorua Daily Post Essential 50 lists the city's must-see, must-do and must-try activities and experiences thanks to reader nominations. We'll be highlighting one every day over summer.