The definition of investment risk is not the probability of losing money, but the probability that the investment outcome will not be what you expect.
Risk therefore includes volatility as well as loss.
Psychologists have shown that investors put more weight on the pain associated with a loss or drop in value, than they do on the good feelings they get from gains.
Whether you use an adviser or manage your own portfolio, it is essential to start with a deep understanding of your risk tolerance.
Risk capacity, which is another essential ingredient, reflects the degree to which, for a given level of risk, your financial situation can withstand the impact of loss.