Rheumatism and a desire to put the frighteners on some noisy party-goers played a big part in establishing one of the Bay of Plenty's largest family honey businesses.
Tauriko-based Mossop's Honey celebrate their 70th anniversary this autumn, with roots that started on the other side of the Kaimais and migrated across to the Bay of Plenty. They now have hives spread throughout the central North Island and East Coast.
Back in 1947, Neil Mossop's father Ron, who worked at Waharoa dairy factory, heard about the positive effect bee stings could have on rheumatism, because of the venom's ability to ease inflammation of joints.
"Dad decided to get a few hives and subject himself to stings while he looked after them, and sure enough he found the stings did help him with his joints," Mr Mossop said.
His father soon learned beehives could also keep other unwelcome elements away. It was the days of the 6 o'clock swill, when people would drink as much as they could and then pile out of the pub.