This year's list includes many instances of neglect and senseless violence, with owners failing to show the care and kindness their animals deserve."
Every year, more than 40,000 animals come through SPCA's doors, most with sad tales of abuse, neglect and abandonment. As a charity, SPCA needs $43 million annually to operate and with little government funding, SPCA receives most of these funds through public donations.
SPCA is encouraging New Zealanders to get behind them during the annual appeal this week."We rely on the generous donations of the public to keep doing what we do.
"No matter how small your donation, every dollar makes a difference to the lives of thousands of animals who deserve a second chance. Every New Zealander who offers their support is helping us in our fight for justice," says Midgen.
The face of this year's appeal is Cooper, a puppy beaten by his owner repeatedly for nine minutes in front of children.
He was thrown against a wall and beaten so hard with a broom that the handle broke. The attack was caught on CCTV video footage and the owner was charged with ill-treatment of his dog and disqualified from owning animals.
The inspector who rescued Cooper said that her 'heart hurt' when she saw the footage.
"It was such a brutal and prolonged beating, and there seemed to be no reason for it. We decided the best way to remove Cooper from that situation was with a search warrant issued by the courts.
"We got the case across the line using the footage and managed to take Cooper away from the awful situation he was in," says the inspector.
Cooper was surrendered to SPCA's Tauranga Centre and subsequently adopted to a loving family.
"The best part about this case is that Cooper now lives with people who love and cherish him, which is everything that he deserves," says the inspector.
Midgen says, "The violence towards animals we see every year in communities across New Zealand is abhorrent and must not be tolerated.
"Through the incredible work of our inspectors, we can save animals and educate Kiwis, but we do need help.
This is our biggest annual fundraiser and we're hopeful that a significant portion of our financial need will be met through this year's appeal."
You can get involved by donating to SPCA street collectors around the country from Friday March 6 to Sunday March 8, or online at: www.spca.nz