Tourism New Zealand chief executive Stephen England-Hall was impressed by what they experienced, and were especially wowed by the Hamilton Gardens.
"Hamilton and Waikato is a good fit for Tourism New Zealand's regional dispersal strategy which focuses on encouraging visitors to explore outside the main tourism destinations and during the shoulder seasons," says Mr England-Hall.
He said Tourism New Zealand is keen to help regions grow by $1 billion per annum from 2023 to ensure that growth is sustainable and enriches New Zealand.
"Information is the key to informing smart investment in tourism infrastructure and product development decisions and we are really excited to play more of a role in this.
The information will also be used to inform campaign work, marketing and storytelling workshops for industry to ensure visitors include Hamilton and Waikato into their holidays." .
"Tourism New Zealand wants to help the Hamilton and Waikato region grow by $1 billion per annum by developing, implementing and promoting strategies that are regionally-focused and align with gateways like Auckland which connect the region to the world."
The visit culminated in a dinner with Hamilton Mayor Andrew King and Waitomo Mayor Brian Hanna, and major tourism stakeholders.