Rural recycling programme, Agrecovery, challenges other industries to follow its lead in clearing more of New Zealand's plastic waste.
The programme will this year recover and recycle over 300 tonnes of plastic that might otherwise be burnt, buried or dumped.
"That is enough plastic to cover a rugby field 1.8m high," says Agrecovery general manager Simon Andrew.
"Agrecovery is a great example of how manufacturers, industry, government and consumers can work together to reduce the harmful impacts of plastic waste on our environment," he says.
"It would be exciting to see other industries adopt a similar approach to tackling their waste issues."