Farmers have all their rodent pest control options at the click of a mouse thanks to Pest Go, New Zealand's leading online shop for farming related pest control products.
The business is owned by Specialty Seeds and business owner Stephen Finch says the opportunity to set up Pest Go arose in 2008 because of the problem of black field crickets in the north of the North Island.
''Black field crickets are a major problem in the Waikato, Auckland and Northland regions where they eat pasture.
Farmers used to have to mix wheat and chemical themselves which was unpleasant. We developed a premixed
product, Crickoff Pro, registered which farmers only had to apply.''
Having developed an effective product, Mr Finch set about finding one way of selling it to farmers. He decided a
website was a good option and it was launched in 2009.
Since then Pest Go has grown and sells a wide range of pest control products for the control of possums, rabbits, stoats, mice and rats. The e-commerce website is being refined frequently with new products added.