New Zealand Blood Service needs to collect 25 per cent more plasma in Waikato within the next 12 months to meet increased demand.
To achieve this, NZBS needs 340 new plasma donors in the Waikato, and for existing plasma donors to increase the frequency of their donations.
"We're confident the eligible Waikato residents will roll up their sleeves and donate," says NZBS national manager marketing and communications, Asuka Burge.
"Plasma products are being used to treat an increasing number of life-threatening conditions, and with demand likely to continue to rise by 7 per cent annually, we simply need more plasma donors across our major donor centres".
"The average plasma donor donates around six times a year; others give on a fortnightly basis and some have done so for many years," Ms Burge says.