Two friends have joined forces to open a gifts, homewares and decor shop on Te Awamutu's main street.
Lynne Dill and Marianne Bolton own Niche, encouraging people to "create your niche", and both have many years of experience in the industry from working in similar stores.
Opening the shop only became a reality for the pair three months ago, but they have been discussing their ideas for some time.
They felt the timing was right and have been looking forward to doing something they love again – Lynne and Marianne have "missed working with beautiful products and fabrics".