The voters have spoken and National MP for Hamilton West Tim Macindoe is reluctantly accepting their verdict – his beard has got to go.
Macindoe returned from his summer holiday with a fresh crop of whiskers, and his altered appearance has attracted plenty of comment and comparisons, much of it unflattering.
"Apart from Santa, I've been likened to Kenny Rogers, Ernest Hemingway, Gandalf, Robinson Crusoe and Captain Haddock," said Macindoe.
"But when Martin Gallagher called me Jeremy Corbyn (Britain's Labour Party leader) I knew the writing was on the wall."
He admits his immediate family have been particularly unenthusiastic, as has Hamilton Mayor Paula Southgate.