A poor response to the call to host a fundraising Pink Ribbon Breakfast has seen the annual campaign extended to June 17.
A third fewer breakfasts were hosted this year, causing a $600,000 income drop for the NZ Breast Cancer Foundation which uses the income for patient support services and research, as well as awareness and education programmes.
Foundation chief executive Ah-Leen Rayner says the charity is desperate to make up the shortfall.
Rayner says with an under-resourced health system and a third year of the Covid-19 pandemic, breast cancer patients are really feeling the effects.
"We'll always be there for patients, but if we can't meet our fundraising target, it will limit the impact we can have."