"This is a long term plan that is grounded in reality," said mayor Ash Tanner.
"We live here too and we don't like large rates increases either, but we are dealing with escalating costs in core areas of our business - like maintaining our roads, rubbish and recycling and complying with drinking water standards. We have no choice but to face these challenges head on.
"We're tackling those issues, but we also have some really exciting proposals included over the next 10 years, like revitalising our main streets, and planning ahead for recreation facilities - including an additional indoor stadium for Matamata, the Morrinsville pool. Projects that will help make our community a more vibrant, thriving place.
"We're also proposing to develop a new day spa in Te Aroha. We expect when the development is up and running it will be self-funding, so there should be little impact on rates, but a significant impact on the district - attracting both domestic and international visitors.
"We've put a lot of time into evaluating the options and trying to find a balance between these exciting projects, and what is affordable."
In June 2020, in response to Covid-19, council opted for a zero increase to general rates - which meant farmers had no rates increase at all, while urban properties had a small increase in targeted rates. The flow-on effect of this is that higher value farms will see a higher increase in 2021 than urban properties.
"We kept the increase to general rates at zero this year, but we have some big challenges that we have to face.
"Keeping rates low just to be popular puts our district in a dangerous position in years to come - no one will thank us in the future if we're facing 20-30 per cent rates increases because we weren't brave enough to face facts.
"Whatever the total draft rates increase is, the community will have their opportunity to have their say on it," says Tanner.
"We know that any rates increase, however big or small, can have a significant impact on some people in the community, and this council is committed to engaging with the community so we can make informed decisions."