Ngaruawahia man Michael Murdoch has been missing for a week and has not been in communication with family, which is concerning for them and police.
An unconfirmed sighting of Murdoch was reported on Saturday, September 28, with his red/maroon 2001 Nissan Skyline.
His disappearance sparked an appeal for sightings of the 44-year-old by police this afternoon.
"Police are concerned for Michael's wellbeing, as his lack of contact with family is out of character," a spokesperson said.