"Rips pose a risk to swimmers because they can quickly take people out of their depth and cause them to panic when they realise they can't swim against the current.
"People often fear they'll be taken right out to sea, even though rips normally end at the edge of the surf zone.
"The surest way to avoid getting caught in a rip is to stay out of the water if you're unsure of the conditions or your own physical limits. Choose a lifeguarded beach where possible and always swim between the red and yellow flags – surf lifeguards are constantly monitoring the conditions and won't put flags out where a rip is present."
SLSNZ national coastal safety manager and seasoned surf lifeguard Dr Mick Kearney says it's important for Kiwis to get familiar with broader beach safety advice as well.
Together with their partner DHL, SLSNZ have developed an online game that is not only fun but reinforces key beach safety messages.
"Most fatal drownings are preventable and following key safety advice is an important tool for keeping your loved ones safe at the beach this summer," says Dalton.
Visit https://dhlwordsthatcouldsaveyourlife.co.nz/ to play the new DHL Words That Could Save Your Life word scramble game. Read and memorise key SLSNZ beach safety messages and then see how quickly you can unscramble the letters to spell them out. Every time you play, you'll enter the draw to win awesome prizes courtesy of DHL.
If you get caught in a rip, remember the 3 Rs
• RELAX and float to conserve your energy: Stay calm, relax and float. The rip will not pull you under the water and is just taking you for a ride offshore. Try to fight the urge to swim back to shore against the current – this will use up energy that you need to stay afloat until help arrives. Most people can float for a lot longer than they can swim.
• RAISE your hand to signal for help: Signal for help by putting your hand up to attract attention from lifeguards, surfers or someone on the beach who can get help.
• RIDE the rip until it stops and you can swim back to shore or help arrives: Remain floating until the current weakens. Many rips will circulate and bring you back into shallower waters closer to the shore where you may be able to stand. Only if and when the current has subsided, and you are sure you can swim to the nearest point on the shore, should you attempt to swim to safety.