Hamilton City Council is trialling a new Creative Partnerships Fund to help local creatives turn artistic ideas into reality for the city.
Applications for the first year of the $150,000 fund's three-year trial are now open.
The dollar-for-dollar scheme supports the city's creative community in delivering new arts initiatives, from performances and artwork to multicultural activities. This "match fund" approach means council money won't be released unless finances were matched by an external party.
Community committee chairman councillor Mark Bunting said: "This will also help the creative sector to work far more closely and proactively with the business sector. We really want to bridge that gap."