Hamilton & Waikato Tourism (HWT) CEO Jason Dawson is leaving the regional tourism organisation to take off as Air New Zealand's new regional affairs manager from February.
In the interim, the HWT board has appointed development manager Nicola Greenwell as general manager from February 3.
Dawson has been with the organisation since 2016 and says it has been a privilege and honour to lead and represent the tourism and events sector for the Waikato.
"I'm hugely proud of the achievements of the team, the organisation and the sector throughout this time. I feel I'm leaving the organisation in good heart, with strong leadership, a very capable team and a draft destination management plan which will steer the sector through the next five to 10 years."