"Politics got in the way and it never happened. There have been other proposals too. This time, with this council, I really believe we can make it happen."
In its draft Long-Term Plan, the council proposes investing $11 million into the bridge project, but on the basis the rest of the money is found elsewhere. Council funding would be capped, but a contribution from the city would get the project off the ground, Taylor said.
The rest of the money would have to come from Rotary clubs, corporates or philanthropic trusts.
An initial feasibility report recommends a site between Waikato Museum and Memorial Park. The bridge fits into the Council's cycling and pedestrian network and could attract co-investment from Waka Kotahi NZ Transport Agency.
"People are drawn to the water and to waterfronts. The Waikato River is our waterfront," Taylor said.
"We've ignored it for 100 years but I don't think most Hamilton residents will put up with that any longer. It will complement the city's amazing walking and cycle tracks perfectly."
Taylor said the bridge was part of a wider vision for a vibrant central city centred around the Waikato Regional Theatre, Victoria on the River, the bridge and a redeveloped Waikato Museum.
Mayor Paula Southgate agreed the bridge would provide the central city with a much deeper connection to the Waikato River and open up the central business district.
"This is a fantastic opportunity to connect the city, and to build something absolutely iconic for Hamilton. It will provide another option to get across to the city from Hamilton East and what a fabulous way to do it," she said.
"I sense a lot of enthusiasm around the city for this proposal, it has really lit up people's imaginations. We are incredibly lucky to have Rotary clubs driving this and to have Momentum Waikato involved and committed at an early stage. When we work with partners, we potentially achieve so much more."
The council has included the bridge proposal in its draft Long-Term Plan, which is now out for feedback. Final decisions will be made once the plan is locked down in June.
Before then, the council is doing a comprehensive public engagement programme on what it is proposing to spend – and when – over the next decade.
Public engagement on the Long-Term Plan runs until April 7.