Federated Farmers is worried New Zealanders simply don't understand how much better we are at low-emissions farming than other countries.
The Intergovernmental Panel on Climate Change report on climate change and land, released last week, discusses the available science around the implications of changing land use and its impact on climate change.
"What the report doesn't do, is tell people to stop eating meat and dairy," says Federated Farmers climate change spokesperson Andrew Hoggard.
"In fact it says the opposite. It highlights the value of a low-emissions diet, which includes protein from animal products.
"But listening to the media stories on this report in New Zealand today, you'd think that was all it focused on."