The chance to champion not only an endangered bird but wetland ecosystems is an opportunity too good to miss for Go Eco (Waikato Environment Centre).
There are 164 species of New Zealand's native birds currently at risk of extinction. Wanting to help take the matuku or Australasian bittern off the list is Go Eco who have made an early announcement of their Bird of the Year contender to coincide with Conservation Week - Te Wiki Tiaki Ao Turoa.
Last year they promoted the North Island kōkako, but this year decided to champion a relatively unknown species of which there are possibly fewer than 700.
The notoriously elusive matuku is so good at being undercover, that it's proving difficult to find and track. Matuku usually live deep in dense wetlands, camouflage well with reeds and hold a freeze pose if they hear a disturbance.
"The biggest threat to the matuku is habitat loss. Ninety per cent of our freshwater wetlands have been drained since colonisation, and alongside water degradation and introduced predators we find ourselves at a point where researchers are considering whether matuku are starving to death, being unable to sustain their diet," says Go Eco.