"Lady Tureiti is a breast cancer survivor, and an innovative and passionate leader in primary care health," Campbell said.
"Lady Tureiti has a vision for reducing breast cancer inequities and establishing a te ao Māori screening hub in Enderley for the early detection of the common cancers including breast cancer.
"The [Waikato] Breast Cancer Research Trust is incredibly privileged to have Lady Tureiti as our patron and, together with the Breast Screen Midland team, we are looking forward to working in partnership with Te Kōhao Health to improve breast cancer outcomes for wāhine."
Lady Tureiti's acceptance of the role was marked with a whakatau and visit to Waikato Hospital's Breast Care Centre, together with a delegation of colleagues and board members.
Campbell presented research from the Waikato and Auckland Breast Cancer Registers on outcomes for New Zealand women with breast cancer. The trust runs the Waikato Register, which is now part of the NZ Breast Cancer Foundation National Register.
The studies have shown that Māori wāhine are twice as likely to die from breast cancer compared to women of European background, and that Pasifika women are 2.6 times more likely to have a bad outcome.
The difference in outcomes is entirely found among women presenting with a symptomatic breast cancer. Māori and Pasifika women diagnosed through the screening programme do just as well as any other groups with 10-year survival rates of over 92 per cent.
The 10-year survival rates for women presenting outside the screening programme, and with symptoms, were 67 per cent for Māori, and 63 per cent for Pasifika.
"This research highlights the need to promote breast cancer screening, and breast cancer awareness in our Māori and Pasifika women, where benefits from screening and earlier presentation will have a significantly greater effect than for our whole population," Campbell said.
Lady Tureiti said that, as a survivor of breast cancer herself, she's excited to be the patron of the trust.
"Māori women have one of the highest incidences of breast cancer in the world. As the old adage goes, prevention is better than cure so if we are going to reverse this trend we need to be at the forefront of screening and early detection."
Lady Tureiti has been at the forefront of the health sector for more than 35 years. She was a claimant in Waitangi Tribunal Hauora claims that recommended a Māori Health Authority be established – the catalyst that has led to the health reforms currently being undertaken.
Tickets to the trust's 21st birthday cocktail function are $150 per person or $1500 for a table of 10. The evening will include gourmet canapes, entertainment, cocktails and a charity auction.
To purchase tickets, visit the trust website, www.brightasabutton.co.nz.