Cambridge is in the running to win two categories in the Keep New Zealand Beautiful Awards - Best Main Street and Most Beautiful Large Town.
The picturesque Waipā town has been selected due to its ongoing efforts involving sustainability, community beautification and enhancing the environment.
Destination Cambridge CEO Miff Macdiarmid says Victoria St is the heart and soul of Cambridge.
"We are absolutely thrilled to be named a finalist in the Best Main Street category this year. Victoria St is truly stunning, with its heritage buildings, boutique retail, notable trees, award-winning cafes, friendly locals, and frequent markets and events," says Miff.
Cambridge's main street is up against two Whanganui streets, Victoria Ave and Rangiora St.
Cambridge is also seeking to defend the title of Most Beautiful Large Town, after winning the accolade last year.
The other finalist in this category is the fellow North Island town of Hastings.
Miff says Cambridge offers a range of exciting initiatives that keep the community beautiful inside and out.
"From tree-planting and pest-trapping to local businesses and events reducing or eliminating plastic, Cambridge is proud to have many sustainable and environmental initiatives," says Miff.