The three-day Branded Country Music Festival starts at 5pm on Friday, May 21 at the Sir Don Rowlands Centre, Lake Karāpiro.
Rock 'n' Roll will start off the festival and run until about 10pm. The artists for this are Che Orton, Dan Cosgrove, Al Dawson & the Wild Katz, three popular artists within their field.
Local artist Donna Saunders is also featured that night.
Saturday starts off at 10am with open mic, invited singers at 1pm then a showcase concert starting at 6pm.