"The mystery of @lovetheton is a bit of fun and a game that the whole city seems to enjoy playing," they said.
"The LoveTheTron movement is made up of a number of components. There's the Twitter handle @lovethetron, there's the hashtag #lovethetron, which extends to Twitter, Instagram, Facebook - any social media, really. There's the blog on Wordpress and there's the spinoffs Hamilton Mafia Project.
"Every person who decides to follow @lovethetron is saying 'I want to hear more about how great Hamilton is'," they said.
Last Christmas, LoveTheTron even created a cookbook.
"So many people came on board, from food bloggers to New Zealand celebs, to well-known magazines - even the Bishop of Waikato, alongside normal Hamiltonians."
The spokesperson said bloggers could do more to promote the city than organised campaigns because it's a collection of free-thinkers, any of whom can put plans into action.
"We do everything from writing about food to profiling people, to doing historical digs and writing about it.
"We work well because we don't really think too much about processes or rules or hierarchy ... Being unpaid is a huge thing. We're not encumbered by agendas.
"It's a movement, not a campaign," they said.
They said the closest they had come to being discovered was when they were nearly snapped by a journalist who was sitting at the next table.
"If she had checked her Twitter, our cover would have been blown!"
The collective even inspired a copycat council-funded campaign in Auckland #LoveAkl.
"They do say imitation is the best form of flattery, and we were definitely flattered by Auckland Council's cheeky admission on Twitter that their #LoveAkl campaign was inspired by @lovethetron."
The spokesperson said there was a perception that anonymity was something sinister, but aliases were a reality of the modern digitally-connected age.
"Look at Banksy, or Daft Punk, or any number of acclaimed writers who wrote under pen names. They give you a kind of freedom to connect and share ideas and be unencumbered by who you are in real life."
LoveTheTron seems to have inspired others, as anonymous bloggers covering music, food, and even dating have sprung up to aid in the cause of Hamilton.
New kid on the block, @KelseyAvoidingTinder, is just one of these. Also speaking over email, 'Kelsey' described her story as being one of a young woman suddenly emerging from a six-year relationship who was desperate to avoid resorting to Tinder to find a date.
"There is a growing idea that if you want to meet a man, you have to do it via Tinder. There is also this weird perception that Hamilton doesn't have any interesting men. Or at least that they're all the same type!"
Kelsey is on a mission to disprove this by finding a man the old-fashioned way.
"In my experience, there are so many interesting men in this city. Interesting doesn't mean 'compatible with Kelsey' but it does make for a life worth talking about!"
She describes Hamilton as a blogger's paradise, and said she couldn't understand where Hamilton got its reputation from.
"Whenever you go out of Hamilton people seem to have this idea that it's this swampy cow town where tumbleweed blows down streets and people sit around on hay bales deciding whether or not to marry their cousins ... I have not really seen a hay bale anywhere and I have not yet had to consider entering into a romantic relationship with anyone I'm remotely related to," she said.
Kelsey said she had been approached to have her blog turned into a feature-length documentary, "which is ridiculously cool" she said.
@HamiltonFoodBlog is another crusader eager to see Hamilton recognised for its culinary qualities.
"I'm not from Hamilton originally and moved here from a much bigger city. When I arrived and started to eat out, I was struck by just how good the food was, and how little people seemed to mention this."
They said the anonymity made it all a bit more fun.
"There's a bit of an ongoing quest to unmask me, which means I have to be careful not photographing reflections of myself in glasses or teapots."
One unforseen consequence of the blog was it had become the number one source of date night recommendations in Hamilton.
"I just hope I haven't ruined too many potential relationships," HamiltonFoodBlog said.
Hamilton also has its own anonymous music blogger in HPwritesstuff, who said the blog came as a way of supporting Hamilton music.
"I think there is a legitimacy or even an authenticity to what bloggers write because they're not doing it for a financial agenda. Bloggers have to have a certain interest in the area they write about too, so they can spark a little more passion in the areas they write."
He said there was a lot of great music coming out of Hamilton, but often it is missed by the general public.
HornyKitten has blogged all over the world, including London, Los Angeles and Perth, and said Hamilton is a great city to blog about.
"I think anonymous blogs are totally the rage in Hamilton at the moment because Hamiltonians like to have a laugh and don't need long introductions before we take another person seriously. It's not like Auckland, for example, where everyone needs to know the suburb and high school a person went to before they deign to talk to them.
"In fact, Hamiltonians are probably more concerned with making sure you're not the types of people who need to do all of that, and you're probably not one of those people if your online avatar is a cat with a cosy horned hat on it and you're promoting yourself online as a 'pornstar turned economist'."
She said Hamilton only gets so much stick because it is the most beautiful city in the country.
"Hamiltonians really need to realise how good they have it. The Queens St I see every workday is deserted because everybody is sitting at their desks eating home-made sandwiches, and drinking from the coffee machine, because they're all busy saving up to make the next mortgage repayment. You wander around Hamilton's CBD at lunchtime on the other hand and you see a lot of people having a great time packing out the cafes, bars and restaurants."
She said when it comes to cities, advertising campaigns are all about trying to convince you something you see in front of you doesn't really exist.
"So Auckland's campaign becomes a quest to convince you that its cafes don't really shut ridiculously early and Wellington's that there are plenty of jobs there and that you're just not looking for them hard enough.
"With blogging you just have to be authentic, honest, and entertaining, and that's all anybody needs to be about Hamilton."
