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Home / Waikato News

Better together concept inspires winning ideas

Hamilton News
23 Mar, 2018 07:00 PM2 mins to read

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The winning team, Creative Dragons. Photo / Supplied

The winning team, Creative Dragons. Photo / Supplied

A proposed solution to the issues New Zealand dairy owners are facing won the $10,000 Most Viable Business Award at the Soda Inc Innes48 Start-up Competition in Hamilton last weekend.

The winning team, Creative Dragons, travelled from China to compete in the 48-hour business start-up competition.

They wasted no time in identifying and responding to the major issues facing local dairies — being robbed, low margins and long hours.

Their solution, C&D Box, a cooperative concept, responded to the theme of the weekend Better Together by putting store owners together to benefit from better security through technology, group buying and support.

Creative Dragons received $10,000 from platinum sponsor Wintec.

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The team included students and graduates from Wintec and the University of Waikato, graduates from Wintec's tertiary partners in China and academics from Chengdu University of Information Technology.

However, it was a local team, Brown & Down Boys, that stole the show — a family team of father and son, Edward (Ted) Pogai and Christian-Lee Pogai, 12, and their friends Livi Hirawani, 15, Adam Williams, Porourangi Gudgeon and Maari Renee Moke.

Brown & Down Boys won the Peoples' Choice and the Best Pitch awards with an Airbnb-style concept to respond to the issues New Zealand marae are facing to maintain their facilities.

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Their concept — an authentic tourism experience for participating marae — won the hearts of the audience and judges through its sharp and at times witty delivery, combined with an idea designed to create "win-win" partnerships.

Winners of the Most Innovative Idea, team Casually Yes, developed Hook Me Up to bring the fishing community together through a web-based programme to hook anglers up with boat owners and create a more valuable fishing experience.

Soda Inc chief executive Erin Wansbrough said the weekend had been a gripping journey for the 15 teams and everyone involved was "better together" for it.

"By expanding our thinking, we go beyond competition, as competing is not the best path to success. Challenging rather than collaborating, can lead to demise.

"The theme Better Together positively influenced the start-up ideas developed by these 15 teams.

"Their ideas address the issues of a modern world and respond through taking a collaborative, community approach," she said.

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