All Black Sam Whitelock towering over a tiny Prime Minister John Key - it's the photo everyone is talking about, but just how was it taken?
Using a 16mm wide-angle lens, veteran Herald photographer Mark Mitchell explained, can create an unnatural perspective.
"Which is what has happened here," he said.
The photo - taken by Getty Images photographer Phil Walter in the Twickenham changing room after the All Blacks' 20-18 semi-final win over South Africa on the weekend - is being used by news outlets around the world.
"Whitelock, who is a big unit, is closer to the camera, and Mr Key is not completely up off his feet," Mitchell, who has been with the Herald for over 28 years, said.