Back in 1999 Helen Clark and Dr (now Sir) Michael Cullen raised the top rate of marginal tax from 33c to 39c for those earning over $60,000.
This was politically popular with people who earned less than $60,000 and the army of indolent people who thrived under the fifth Labour Government. The idea was to raise more money from the wealthy. It failed.
Government revenue did rise, from 31 per cent of GDP in 1999 to a high water mark of 34.5 per cent in 2006 but this extra tax was not paid by the rich, it was paid by the middle class, workers in PAYE jobs who lacked the ability or creativity of the wealthy and self-employed to do what any self-respecting plumber does - evade tax.
Readers of a certain vintage may remember Reagan-era economist Alfred Laffer, who gave his name to the Laffer curve, the idea that increasing the rate you taxed someone caused them to work less. A zero rate of tax would raise no revenue and at the other extreme if you taxed all of someone's income no one would work and thus no tax would be collected.
There is an optimal rate of tax; if it were increased or decreased, total tax revenue would fall.