A Stolen Girlfriends show at Fashion Week has garnered a reputation as being another excuse for the label to throw a party but the lovable larrikins behind the brand - Luke Harwood, Dan Gosling and Marc Moore - have worked hard to create what has arguably become New Zealand's next international fashion brand.
With Harwood setting up a base for the label in New York last month, it can't be long before SGC taps into bigger things.
Tonight's show highlighted the pulling power SGC has and with a whole lot of their customers trotting along in SGC body con dresses, faux fur jackets and platform Beau Coop/ Jeffery Campbell platforms, it didn't take long before the off site venue was packed to the brim.
The menswear came first in a clever pop-up show that saw male models walking out while guests lined up to go inside the venue. In an effort to create his own separate identity, the SGC boy next season will most likely be wearing red plaid check shirts, oversized sweaters and a stand-out crisp white dress shirt with woven detail across the front.
For the womenswear, some of New Zealand's more recognisable faces strutted down the runway, with a stellar line-up that including Ngahuia Williams, Penny Pickard, Grace Owen and Veronica Crockford-Pound.
