The Duchess of Cambridge's wedding dress has proven to be a tidy earner for the Queen as more than 600,000 people flocked to see a public display of the designer frock.
The highlight of Buckingham Palace's 2011 Royal Collection saw the tiny-waisted gown by Alexander McQueen designer Sarah Burton available for inspection at a cost of £17.50 (NZ$35.65) per adult.
The 73-day exhibition closed on Monday and a collection spokeswoman confirmed that visitor numbers were up almost 50 per cent on 2010, mainly due to the "Kate effect".
While a final figure for takings from this year's collection is yet to be revealed, London's Evening Standard newspaper put early estimates at nearing £10 million.
The entrance fee entitled visitors to see the gown, fitted to a headless dummy, above which was suspended the Queen's Cartier tiara, loaned to Catherine for her April 29 marriage to Prince William.