The sign said the house was "Walking distance to KFC ... but that's not all", and the unique marketing ploy paid off - the Auckland property sold in one week.
The three-bedroom one-bathroom house on 633sq m in Mangere East languished on the market for 10 weeks until Pat Lapalapa, aka "Salesman Pat" was called in.
Lapalapa, a Samoan real estate agent with Harcourts Manukau, convinced the vendors to fork out for better marketing and got buy-in from them to use the walking distance to KFC angle.
![The house that KFC sold, sort of. Photo / TradeMe.](https://www.nzherald.co.nz/resizer/v2/A3QO2TUAABVBZIN33I53NOPCXM.png?auth=70ffc627cc98aff42d3b9fa01f3873ad5f5625867b482bb2552a0d3b2b680978&width=16&height=9&quality=70&smart=true)
The campaign went "a little bit" viral on social media and Lapalapa had multiple offers for the 100sq m renovated house on the first day.