The morning chill was no deterrent for the hundreds who made their way to Maketu for today's Anzac dawn service.
Led by Rev Manu Wihapi, the service got underway as the morning light began to creep across the sky.
Guest speaker Western Bay of Plenty Mayor Garry Webber recalled hearing the words Lest We Forget from a leader when he was a military cadet in the 1960s and reflected on the words, saying brute force and aggression were never the best way to solve differences.
Webber acknowledged the presence of a group of students from Te Puke High School and said he hoped they represented a generation that would learn from the past, and see dialogue and respect as ways to resolve disagreements.