A boss-and-staff collaboration in Tauranga has resulted in New Zealand's first supermarket eatery, which will feature three food outlets and create new jobs.
New World Brookfield owner/operator Brendon Good said he wanted to maximise the store's foyer space and deliver an elevated fresh-to-go offering akin to a metropolitan food hall.
"The team and I have been tinkering with an idea like this for the past couple of years now."
He said the project was driven by customers who were looking for healthy, affordable meal options and it had seen significant growth in its ready-to-heat, ready-to-eat or ready-to-cook offerings over the last couple of years.
The store will add Ha! Poke Bowls, Ha! Juices and Taco Joint powered by Mexicali Fresh food stalls to its food-to-go offering, which would complement its existing cafe.