Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times / Opinion

Will Johnston: Radio host's new TV ad

Bay of Plenty Times
16 Nov, 2018 03:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Last week I had my first major role in a television commercial. Photo / Supplied

Last week I had my first major role in a television commercial. Photo / Supplied

Will Johnston
Opinion by Will Johnston
Will Johnston is the local 9am-3pm host for The Hits Bay of Plenty 95FM. He's also a celebrant and MC.

COMMENT:

Last week I had my first major role in a television commercial. The weird part about that is I don't think it'll ever be on actual TV.

But it sounds weird calling it an internet commercial, or 'social media advertising'. When I say it like that I feel like it would be one of those ads that pop up on Facebook or Instagram for something like a Harry Potter mug set, because you've said 'Harry Potter' near your phone one too many times.

A mate of mine who does a lot of ads described getting a decent role in an ad like winning Instant Kiwi. Like you can't rely on it, but it pays well! And I agree. Though it's way more fun than Instant Kiwi, I reckon.

So I turned up to the location and I was greeted by exceptionally friendly faces and people. Which was surprising, I had in my mind that people would be super stressed and serious and even a little 'TV wanky' if you get my drift. But the other actors, director, producer and makeup/styling people were some of the nicest and, more importantly, relaxing and willing-to-help people I've met in ages.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Then they fake tanned my legs. I had to wear shorts in the commercial and my legs were just a smidge too 'that-of-the-ginger-mother-pasty-white' for the role I was playing.

They also deleted the red from my face with a healthy application of foundation!

Don't get me wrong, I've worn makeup before (let's not go there today), but getting that stuff off is a real mission. Kudos to those who wear it every day ...

It looked like I was murdering a croissant while I was getting it off in the shower that night. Beige and crumbly all over the place!

I must admit I did feel better about having to be slathered in leg tan when I found out one of the other actors in the ad had never worn a wetsuit before and he put it on backwards and strode out on set confidently earlier in the day! So good. I WISH I had been there to see that big hulk of a man do that!

Discover more

Lifestyle

Will Johnston: How I lost 20kg in five years, without Instagram

01 Feb 03:00 PM

When it came to actually delivering the lines I had to, it was actually just a little nerve-wracking. You literally are in front of a camera with 10 crew and directors/producers, etc, behind it. It's very much not a 'normal' situation, but you have to be as 'normal' as possible. Which I've always struggled with in just my daily life!

Turns out it actually works like radio does. Repetition is key! You basically just have to say the lines in multiple different ways and again and again and something will stick. As soon as you realise they're not expecting you to nail it first time, or even 10th time, then it got way easier in my head!

Advertisement
Advertise with NZME.

I'm definitely keen to do more of this kind of thing. It's different, interesting and full of people who are all keen to have a laugh and make something cool. What's not to like?

Maybe I'll spend the money on a holiday where I can attempt to get a REAL tan? Or at least a razor to shave of that ginger face rug!

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

Rugby showdown: Local teams gear up for Baywide semis

09 Jul 06:00 AM
Bay of Plenty Times

Rain train: Weather watches keep rolling in for Bay of Plenty

09 Jul 01:32 AM
Bay of Plenty Times

'I wasn't prepared to wait': Youngest Govt MP on seizing his big opportunity

09 Jul 12:26 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Rugby showdown: Local teams gear up for Baywide semis

Rugby showdown: Local teams gear up for Baywide semis

09 Jul 06:00 AM

Whakarewarewa dominated Te Puna with a 57-10 win in Rotorua.

Rain train: Weather watches keep rolling in for Bay of Plenty

Rain train: Weather watches keep rolling in for Bay of Plenty

09 Jul 01:32 AM
'I wasn't prepared to wait': Youngest Govt MP on seizing his big opportunity

'I wasn't prepared to wait': Youngest Govt MP on seizing his big opportunity

09 Jul 12:26 AM
'Ecstatic' reunion: Cat found after year-long disappearance

'Ecstatic' reunion: Cat found after year-long disappearance

09 Jul 12:00 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP