Who would be a dairy owner these days?
They work hard to earn an honest living but increasingly they are becoming a prime target for robbers looking for a quick pay day.
The perpetrators are not run-of-the-mill shoplifters. They're violent criminals - often desperate and unpredictable - who make their demands while wielding a weapon and making threats.
It must be a terrifying experience for victims.
That was the case for staff at Te Puke Four Square on Sunday night when a robber brandishing a large boning knife threatened a staff member and fled with hundreds of dollars from the till.