Tauranga residents can now recycle their soft plastics at 16 local grocery stores.
The Soft Plastics Recycling Scheme, run by The Packaging Forum, was launched in Tauranga this morning.
The scheme gives participating supermarkets dedicated drop-off bins for soft plastics, such as bread bags and other food wrappings, which are then collected and reused by an innovative Auckland company.
Soft plastics cannot be recycled through the Tauranga City Council's kerbside service as they require special processing, according to its website.
Soft Plastics Recycling Scheme manager Lyn Mayes told the Bay of Plenty Times Tauranga now has the most soft plastic recycling bins per capita of any New Zealand city where the scheme is operating.
"I was grumpy with the city council for reducing the size of our bins...I did a social media post moaning about it, and I got quite a reaction saying, 'well, sort [your rubbish] then'."
But he quickly realised he had no place to take his soft plastics.
"It feels like a bit of a chore to separate out the soft plastics – but when you do, the difference it makes in terms of the extra space in your rubbish bin is eye-watering.
"Now you can…take it to your supermarket and get rid of it ... saves a trip to the dump, [at] no cost."
The Packaging Forum's chief executive Rob Langford said he was proud to be in Tauranga and of "how we've extended the reach [of the scheme]".
The forum is an industry organisation to "develop solutions to recover and recycle packaging material" and create a circular lifecycle for it.
"We have to change our future, and the only way we can change our future is for each individual to take their ownership and responsibility."
He encouraged Tauranga residents to "give it a go" and "find out just how easy it is to do it".
"And know that you're doing the right thing for your community, you're doing the right thing for your environment and a great thing for the future of New Zealand."
Tauranga City Council's manager of sustainability and waste Sam Fellows said it was "wonderful" to see the scheme in Tauranga.
He said it "will work very well with our kerbside collections" to meet the goal of halving the waste sent to landfills.
"Our community has really embraced our kerbside collections, and significantly reduced the amount of recyclables and organics from their rubbish."
Where to recycle your soft plastics: •PAK'nSAVE: Tauriko, Pāpāmoa and Cameron Rd •New World: Tauranga, Gate Pa and Mount Maunganui •Countdown: Bethlehem, Bureta Park, Fraser Cove, Tauranga and Pāpāmoa •The Warehouse: Tauranga, Tauranga Crossing, Fraser Cove and Pāpāmoa •Bayfair Shopping Centre