Whangamata's last campground is being offered for sale.
The property offers a land area of approximately 1.6622ha between the ocean beach and the town centre.
Ray White Whangamata's Steve Morrison was handling the listing with Colliers International and said there was no indication the site would be redeveloped.
"The property is one of a few prime blocks left within resort towns on the eastern seaboard of the Coromandel Peninsula and of course it does has redevelopment potential," Mr Morrison said.
"But at this stage, that's only one possibility out of several other equally viable options that, in all likelihood, lie in the future anyway.