The failure of Western Bay councils to collaborate enough on sub-regional transport issues has been holding the sub-region back, leaders have admitted.
At a Smartgrowth leadership group meeting on Friday, mayors and representatives of Tauranga City, Western Bay of Plenty District and Bay of Plenty Regional councils agreed to move quickly to create a joint "urban form and transport initiative".
Western Bay of Plenty district Mayor Garry Webber said the initiative's first priority was to present a "unified front" about the region's need for more highway funding to NZ Transport Agency decision-makers during a summit in Tauranga on September 25.
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Bay of Plenty Regional Council elected member Stuart Crosby said the initiative was also a recognition that the area had "lost momentum" on transport in recent years.