The Western Bay of Plenty Child Poverty Action group is urging the Government to lift the level of income support for families with children as the degree of child poverty in the region rises.
The group is part of the national charity that was founded in 1994, working to eliminate child poverty in New Zealand through research, education and advocacy.
The local branch is seeking new members interested in helping to combat child poverty.
Spokesman David Riley said whānau in the Western Bay of Plenty were paying huge amounts of rent, with low incomes and inadequate benefit levels.
This, along with the rising cost of living, meant children were missing out on some basic necessities most New Zealanders would take for granted, he said.