What began as a charity walk involving about 40 people nine years ago has morphed into one of the biggest community come-togethers of the year.
The Papamoa Hills Night Walk is happening tonight and tomorrow, raising money for the Breast Cancer Support Service Tauranga. The annual event has become so popular, it is now held over two days, is often sold out days in advance and the treks up now have to be managed in "waves".
But service manager Helen Alice said the event's incredible growth had not taken away from the impact the walk could have on people taking part, or the organisation it raised money for.
"It's really different for everybody. There's a particular group, they do it every year, they have some very personal reasons why they do it and they quite deliberately take their time on the walk. It's a little bit of meditation for them to remember those people in their lives.
"So it is different things to different people but on a clear night with the moon almost full with the city laid out before you, it really does have a magical feel."