Residents have described the moment a wall of water surged toward their houses in the centre of Edgecumbe after the Rangitaiki River broke its banks.
Paul McConnahie was watching the news about the river on TV, then turned to see a three-foot wall of water smash into his house.
"We didn't know it was there, then all of a sudden it WAS there," he says. "From the time we saw it on the TV screen, it was five minutes. It's sad."
Many residents were taken by surprise and forced to leave everything in their homes. The entire town of 1900 has now been evacuated, with many fearing their possessions have been lost.
Mayor Tony Bonne said that would be the most devastating part for many people.