A man in his 70s who died at Waihi Beach despite desperate efforts to revive him was wearing a wetsuit and life jacket.
A police spokeswoman said police were called to Waihi Beach at 1.35pm on Monday after the man was found unresponsive in the water about 70 to 80 metres offshore from the Island View Esplanade Reserve, near the intersection with Bonito Ave.
He was brought to shore by members of the public and CPR was performed by attending police, followed other emergency personnel but the man died at the scene, she said.
Police today named the dead man as Jung Nam Shin, 76, of Auckland.
Shortly after 2pm a TECT Rescue Helicopter crew was called to the beach.