Beach clean-ups are taking place around the Bay this weekend to encourage people to enjoy and look after the coast.
The clean-ups are part of Seaweek and will be run at Waihi Beach, Bowentown, Fergusson Park, Katikati, Maketu and Omokoroa at 9am on Sunday.
Envirohub Bay of Plenty general manager Renee Rewi said bringing the community together to enjoy and look after the beaches was the aim of the campaign.
"We want out local people to become sustainable and connected to [the environment]," she said.
Ms Rewi said the Bay's coastline currently needed a lot of work and needed more care and protection.