State Highway 2 is closed at Whakamarama following a crash between a car and van, and two people have been taken to Tauranga Hospital with serious injuries.
Police were called to the crash at 3.30pm and another person was also taken to hospital with moderate injuries.
The road was closed near the Munro Rd intersection and traffic diversions were in place.
There is debris and fluid on the road which is expected to take a few hours to clean up, police said in an emailed statement.