Recent speculation that US-based World Triathlon Corporation (WTC) will take over organising the Port of Tauranga Half have proved to be unfounded.
WTC, who own the Ironman brand, have missed out to New Zealand company SMC Events, that successfully ran the 25th running of the iconic event in January at the superb Mount Maunganui location.
SMC Events and Sport Bay of Plenty will deliver the Port of Tauranga Half as the key focus of a new three-day festival of sport to be known as the Mount Multi Sport Festival. It is designed to celebrate active lifestyles, fitness and family-oriented activities over the summer tourist season.
The inaugural Mount Multi Sport Festival is from January 9- 11 with the Port of Tauranga Half on Saturday, January, 2015.
Sport Bay of Plenty's marketing and sponsorship manager, Melanie Short, is pleased with the outcome and is looking forward to a close working relationship with SMC Events.