"Once that is booming, then the white-collar side picks up as well and you need more accounts people and administrators. So that is generally how we find things work," she said.
Ms Reid said the number of people applying for roles was static.
"There is always a lot of people in Tauranga applying for roles and there is always a lot of people who want to move because it is a well-regarded place to live, but then people don't always have the skill set to match what is available."
Ms Reid said she expected a requirement for trades people and for sales management employees throughout 2015.
The Human Resources and Recruitment industries had the biggest increase in advertised jobs in the Bay of Plenty, up 72 per cent on 2013.
1st Call Recruitment managing director Phill van Syp said recruitment was "definitely a growing industry".
"You just have to look at how many agencies are in Tauranga that weren't here a year ago," he said.
"There's a lot of people realising now that Tauranga is the fifth-largest city in New Zealand and they're moving here to get a piece of the pie."
He said the increase of recruitment agencies reflected an increase in big businesses, which often used agencies to save money and hassle when hiring temporary workers.
Aleisha Clement was hired by 1st Call Recruitment in May, 2014 after going in to register for an administration job.
She said she was quickly promoted to a recruitment consultant after working for a short time in administration for the agency.
"There was obviously the demand for another consultant with the amount of work coming in," she said.
Nationally, an extra 20,000 jobs were advertised on the Seek website in 2014.
The highs and lows of 2014 Bay job ads
Top three:
1. Human Resources and Recruitment: up 72 per cent
2. Science and Technology: up 54 per cent
3. Accounting: up 47 per cent
Lowest three:
1. Mining, Resources and Energy: down 15 per cent
2. Engineering: down 14 per cent
3. Retail and Consumer Products: down 5 per cent
