A new initiative to encourage the Coastal Bay of Plenty's visitor sector to work towards a zero carbon and regenerative future was launched in Bowentown on Monday.
Tourism Bay of Plenty is introducing a 12-week programme, called The Green Room, which will be provided by Tourism Industry Aotearoa (TIA) and is being funded by Toi Moana Bay of Plenty Regional Council, which means it will be free for participants.
Representatives from about 20 Waihī Beach and Katikati businesses and organisations have signed up for the programme, which is based on a successful pilot TIA recently ran in Wellington and aligns with the goals set in the New Zealand Tourism Sustainability Commitment (TSC).
The Green Room will consist of onsite visits, online webinars, and a customised action plan for each participant to help them gain the knowledge, skills and confidence to actively pursue zero carbon and regenerative goals.
Participants will include hospitality operators, accommodation providers, community group representatives and event organisers.