Bay of Plenty Times
  • Bay of Plenty Times home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport

Locations

  • Coromandel & Hauraki
  • Katikati
  • Tauranga
  • Mount Maunganui
  • Pāpāmoa
  • Te Puke
  • Whakatāne
  • Rotorua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Thames
  • Tauranga
  • Whakatāne
  • Rotorua

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Bay of Plenty Times

Tommy Wilson: Selling our souls for profit

By Tommy Wilson
Bay of Plenty Times·
3 Aug, 2015 05:00 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Manuka honey can boost our trading until the cows come home, as they seem to be doing now.

Manuka honey can boost our trading until the cows come home, as they seem to be doing now.

They say that there is no such thing as a free lunch and the same could be said about the current free trade deal that, at the moment, is blowing away quicker than a Donald Trump toupee in a Washington wind.

Somewhere along the food chain of free trade and free lunches someone pays and more often than not it is the user at the bottom of the food chain with the least who picks up the tab.

By all accounts one of the prices we will pay if this free trade deal goes ahead is the cost of our medicine and, again in this country, the poorest are the least healthy. A lot of this poor health can be directly attributed to the health of our land, waterways and harbours.

Where once the free lunch was first dined on back in the day when this Bay had plenty, we now pollute our whenua (land) and waterways in what some now call the Spray of Plenty. Today, the two trade taonga (treasures), besides tourists, are cows and kiwifruit - and the price we are prepared to pay to keep them delivering profits should be questioned while we still have the clean, green clock ticking for our tamariki.

With tourists, the only pollutant is visual when it comes to an army of walk socks and bermuda shorts pounding the pavements of Tauranga.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

On the other side of the balance sheet of likes, looks and boardwalk walkers is the employment potential within the tourism sector that, by all accounts, is epic considering there are as many Maori unemployed as there are working in tourism-related businesses and, doubling one takes care of the other.

So therein lies the silver lining of our long white cloud. Now could be a good time to diversify our "free trade" portfolio given the honeymoon with Fonterra and friesians is at an all-time low.

For me it is honey itself that could sit alongside tourism as the silver lining of our long-term sustainable trading, and Comvita in our own back yard is an ethical and environmental investment we should promote offshore, until the cows come home - as they are doing right now. Some of us make no secret in celebrating the downturn in dairying now that the inconvenient truth about what phosphates have done to our waterways has been outed.

Advertisement
Advertise with NZME.

Hopefully the same will be seen in what copper-based sprays are doing to the health of our whenua and whanau. The inconvenient truth about this short-term "profits-before-people" practice is we are now pouring on more poison per year (2.5kg of pure copper sulphate per hectare of kiwifruit every time we spray, and this can be fortnightly) than lies in the Rena out on the reef (300 tonnes of copper filings).

Yet, for some inconvenient reason, we stay silent with no hakas or protest marches. So what are we prepared to trade off for the silver lining of Aotearoa? If it is the environment, we surely need to think again. And what do we get back besides a legacy of pollution for our children?

According to scientific research the copper-based spray we apply in ever-increasing amounts has a shelf life of 65 years. This means it will still have half the toxicity as the day it was applied.

What will we be trading then? Like the famous prophetic American Indian saying goes: "When all we have left is paper money to eat, and the rivers, the land and the forests have been poisoned for profit, then and only then will we realise what we have done."

Discover more

Tommy Wilson: New tug boats pulling interest

13 Jul 05:00 AM

Tommy Wilson: Is the silver lining for us too?

20 Jul 04:14 AM

Tommy Wilson: Legal high ban no easy fix

27 Jul 05:00 AM

Tommy Wilson: Mana can't be cashed in

10 Aug 05:00 AM

We have the future of much more than major corporations, conglomerates and dairy and horticultural stakeholders to consider when we talk free trade. Perhaps there is another currency to consider that isn't cash-based but cultural. If we truly are kaitiaki ki te whenua (guardians of the land for tomorrow's tamariki) then we need to start being just that if we want a fair free trade deal for our kids to inherit.

If free trade is about free and healthy generations to come then let's start doing deals, upfront and out in the open. If not, let's hold on to what we have, that the rest of the world wants, at all costs. It belongs to us all and to those to come.

-broblack@xtra.co.nz

Tommy Wilson is a best-selling author and local author.

Save

    Share this article

Latest from Bay of Plenty Times

Bay of Plenty Times

Donations save school from brink of closure

13 Jul 12:01 AM
Bay of Plenty Times

'Palpable grief': Motorcyclist who killed two people had 11 previous driving convictions

12 Jul 11:00 PM
Bay of Plenty Times

Second venomous sea snake washes ashore in Coromandel

12 Jul 06:00 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Bay of Plenty Times

Donations save school from brink of closure

Donations save school from brink of closure

13 Jul 12:01 AM

Matahui School will stay open into 2025 and beyond.

'Palpable grief': Motorcyclist who killed two people had 11 previous driving convictions

'Palpable grief': Motorcyclist who killed two people had 11 previous driving convictions

12 Jul 11:00 PM
Second venomous sea snake washes ashore in Coromandel

Second venomous sea snake washes ashore in Coromandel

12 Jul 06:00 AM
'My moment': NZ-born boxer becomes first Māori to be crowned undisputed world champ

'My moment': NZ-born boxer becomes first Māori to be crowned undisputed world champ

12 Jul 03:58 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Bay of Plenty Times e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Bay of Plenty Times
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Bay of Plenty Times
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP