This year's Toddler of the Times has been won by three-year-old Sophia Lilly Page.
There were more than 200 entries for the competition with 100 chosen to be among the finalists who could be voted for online.
About 1300 online votes were cast with Sophia coming out the clear winner, Bay of Plenty Times classified sales manager Tara Childs said.
Mother Cindy Page wasted no time collecting her prize: a $300 Pakn' Save voucher.
With Sophia's 4th birthday on December 23 and her husband's around the same time, the voucher would come in handy for birthday and Christmas celebrations, Mrs Page said.