A fault in the national grid cut power to thousands of people in Mount Maunganui and Pāpāmoa today.
About 22,000 people in Tauranga lost supply for about 30 minutes at 7.43am.
Network operations manager Phil Marsh said the fault affected Powerco's Ōmanu, Pāpāmoa, Matapihi, Te Maunga and Triton substations.
Powerco and Transpower worked together to restore power to all affected customers for about half an hour, he said.
Over at the Pāpāmoa Plaza, centre manager David Hill said the power cut caused a delay for people getting their morning coffee fix.