Ignite, inspire and galvanise is the motto behind a new group that plans to promote Te Puke with different events - which will kick start with the launch of Karena and Kasey Bird's second cookbook and an ethnic food festival.
Details of the culinary book were under wraps but Te Puke Events and Promotions committee member Stuart Gunn said it was an opportunity too good to miss which would showcase town and the iconic Maketu chefs.
Mr Gunn, the owner of Te Puke Paper Plus, said the Bird sisters approached him following the launch of their first book at the store which was a great success.
That encouraged the group to think about running an activity alongside it on October 15, he said.
''We thought about a food festival because about 28 per cent of our community are ethnic or people from other cultures. Now we are trying to get around schools, businesses and not for profit organisations to take part.''