Men throughout the Bay of Plenty will make a stand of support of White Ribbon Day today, which will be marked with am annual tug-o-war competition in Tauranga.
White Ribbon Day is the United Nations International Day for the elimination of violence against women and the wearing of a white ribbon has been adopted as the international symbol of opposition to such violence.
Prevention manager for the Bay of Plenty district, police Inspector Scott Fraser, said: "Family violence remains a daily priority for police, but we know that incidents still go unreported and White Ribbon Day is the valuable opportunity to remind people of the importance of taking a stand.
"For us to effectively help victims, prevent violence and hold offenders to account, we need family, friends and the wider community to speak out.
"We encourage everyone to join in the conversation about family violence, recognise the behaviours that might indicate someone is suffering at the hands of violence and then act by seeking help for victims.